Identity System, Logo, Color Palette, Typography, Illustration, Art Direction, Collateral Design, Brand Guidelines
We were tasked with creating the identity system for Lively Beach—a new hotel resort on the coast of Mustang Island, Texas. Lively Beach is set to change the landscape of the Texas Coast; its unique architecture introduces a resilient and sustainable sensibility that breathes new life to the region. As the entry point to Mustang Island, Lively Beach is designed to inspire. Modern design elements fill the spaces and central courtyards encourage connection in the company of inspiring creative work. Our team worked with the architect, builder and developer to design a brand experience for the spirited and curious.
I co-lead the identity design of Lively Beach, bringing unique character to a brand that stands out among the dozens of resorts in neighboring Port Aransas.
The Logo Suite
After reviewing the initial plans for Lively Beach, we imagined a geometric style logo that would be highly recognizable. Lively Beach is a riad-style hotel, comprised of six different building structures. Along with representing the 6 structures, the logo is a geometric representation of the letters "L-I-V-E-L-Y". By contrasting the organic feel of the beach, we created a mark that would convey modernity, youth, and energy.