Deliverables
Layout Design, Art Direction, Identity Design, Illustration
Credits
Art Direction + Graphic Design: Kat Gibbs
Creative Direction: Raul Garza, Noe Perez
Agency: TKO Advertising
Overview
Blaxicocina blends African American Soul Food cuisine with the vibrant street food culture of Mexico City. As the first Black woman-owned soul food restaurant in CDMX, it offers a unique dining experience that combines traditional soul food with fresh Mexican ingredients, creating an innovative "Blaxican" menu in one of the city's most dynamic neighborhoods.
I was tasked with creating a custom Press Kit for the restaurant. Along the way, I also created a unique Art Direction and design language for Blaxicocina. This included creating hand drawn illustrations, selecting fonts, color, and designing eye-catching spreads.
