Branding + Identity Design + Illustration
Firmspace is a modern co-working space, offering five-star hospitality, exceptional locations, unobstructed views, and up-scale furnishings for the modern professional.Firmspace came to us with one idea in mind: fixing their current tour packet. After reviewing their current marketing + branding efforts, we identified issues with their current branding and proposed a brand refresh. This entailed a logo refresh, a revised color palette, art direction, type selection, a map redesign, the creation of a tour packet, social media direction and a refresh of their photo assets. I led the design and art direction for this project at STAV Creative.
![](https://cdn.myportfolio.com/6c7cf43287480f5d16953bb866d51d2c/2fe728e6-97b8-45b3-98d6-d7b2f646f0ac_rw_3840.jpg?h=f5ad4602861760f2fdbc929a71e10fff)
![](https://cdn.myportfolio.com/6c7cf43287480f5d16953bb866d51d2c/349b5360-be91-42a9-be45-144159f27417_rw_3840.jpg?h=b26968f7131037aff43add8c0c63e0bb)
![](https://cdn.myportfolio.com/6c7cf43287480f5d16953bb866d51d2c/5e3f639d-091e-4660-a892-07204de5fa1c_rw_3840.jpg?h=b186bba9cb8d95563535e4cb27c8f62b)
![](https://cdn.myportfolio.com/6c7cf43287480f5d16953bb866d51d2c/e82ca248-7e6f-40cb-a0b2-f26d89380f62_rw_3840.jpg?h=a051c09a25e08c60ffd59db92f1e4773)
![](https://cdn.myportfolio.com/6c7cf43287480f5d16953bb866d51d2c/c50afb43-1c09-431a-bd8b-9b707935b534_rw_3840.png?h=28fe03697b39fc21ff72d2cfc4d935a4)
![](https://cdn.myportfolio.com/6c7cf43287480f5d16953bb866d51d2c/d82b67dd-7bd9-46d4-9fb1-e147906a6809_rw_3840.jpg?h=51846072bd2b4b3a827c114cc68dc911)
![](https://cdn.myportfolio.com/6c7cf43287480f5d16953bb866d51d2c/0839caf8-deb1-4354-8bba-5d1479850302_rw_3840.jpeg?h=769462414c265ebd5ca6e0a03271f70f)
Re-designed map complete with custom patterns
![](https://cdn.myportfolio.com/6c7cf43287480f5d16953bb866d51d2c/baaa0988-3249-42da-a338-5c5b9414e795_rw_3840.jpg?h=ef62ea7b03893d7f43a1cf599e3502e1)
Below: Complete brand guide for FIRMSPACE
STAV CREATIVE
Creative Director: Bo Duncan
Senior Design, Art Direction: Kat Gibbs
Junior Designer: Liberty Sky Carlin