Website Design, Art Direction
Agency: TKO Advertising
Creative Direction: Noe Perez
Art Direction: Kat Gibbs
Website Design: Kat Gibbs
The Mexic-Arte Museum in Austin, TX is a renowned institution dedicated to showcasing contemporary and traditional Mexican, LatinX, and Latin American art. Founded in 1984, the museum features a diverse collection of paintings, sculptures, photographs, and textiles that represent the rich cultural heritage of these regions. Through its dynamic exhibitions and educational programs, Mexic-Arte Museum serves as a significant cultural center that celebrates the diversity and creativity of Mexican and Latin American communities.
The Mexic-Arte Museum's website underwent a significant renewal, spearheaded by myslef and Noe Perez at TKO Advertising. By prioritizing a modern and contemporary art direction, we were able to create a website that accurately represents the museum's exhibits and programs, providing visitors with an immersive online experience that accurately represents the institution's values and commitment to art.
The result was an improved online presence and user experience for the museum.
In shaping this project, intertwining Latinx cultural nuances and Mesoamerican artistic legacy with modern sensibilities was paramount. I delved deep into research, immersing myself in the intricate world of Mesoamerican art to uphold the museum's genuine cultural portrayal. This rigorous exploration and thoughtful infusion of age-old motifs and styles empowered us to craft a website that resonates with the museum's profound cultural roots.