Identity System, Art Direction, Collateral Design, Brand Guidelines, Van Wrap Design, Email Design
Art Direction + Graphic Design: Kat Gibbs
Photography: Cristina Fisher

Cowboy Pools entrusted me with elevating their brand from a local favorite to a national presence. I developed detailed brand guidelines and streamlined their art direction to establish a unified and more effective brand presence. My focus was on providing a clear, cohesive artistic direction that captured the essence of Austin while broadening its appeal to a national audience.​​​​​​​​​​​​​​
The Inspiration
The Cowboy Pools mood board channels a retro, sun-soaked vibe, blending playful elements with the relaxed spirit of poolside leisure, all underscored by a palette that’s reminiscent of vintage Austin summers and eclectic design. It’s a visual journey of laid-back moments, vibrant colors, and a hint of nostalgia, capturing the brand’s essence.

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