Identity System, Logo, Color Palette, Typography, Illustration, Art Direction, Collateral Design, Brand Guidelines
Photography by Lance Basset + Harding Brown
Set in the costal plains of Homer, Alaska, Emerald Air Service leads guests on guided adventures to view Costal Brown Bears in their natural habitat. Founded in 1991 by naturalist Chris Day, the company seeks to educate, protect, and foster love and respect for Alaska's native Costal Brown Bear. 
As an avid lover and enthusiast of bears, I was entrusted with the re-branding and identity design of Emerald Air Service.

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