Deliverables
Art Direction, Campaign Design, Print & Digital Design, Photography Direction, Color System
Credits
Creative Direction: Raul Garza, Noe Perez
Copy: Matt Jukam, Raul Garza
Photography: Scott Van Osdol
Art Direction + Graphic Design: Kat Gibbs
Agency: TKO Advertising, Pentagram, Material+
Overview
The City of Austin set out to create its first-ever brand identity, partnering with Pentagram and TKO Advertising to unify hundreds of departments under one shared voice.
At TKO, we took this citywide launch campaign from visual concept to final export. I was responsible for shaping how the new identity was introduced across print, digital, outdoor, and video. I collaborated directly with world-class creative teams and city stakeholders, navigating complex systems and creative constraints to uphold a cohesive vision.
The launch sparked national coverage and citywide conversation.
