Deliverables
Art Direction, Campaign Design, Print & Digital Design, Art Direction of Photoshoot
Credits
Creative Direction: Raul Garza, Noe Perez
Copy: Matt Jukam, Raul Garza
Photography: Scott Van Osdol
Art Direction + Design: Kat Gibbs
Agency: TKO Advertising, Pentagram, Material+
Overview
The City of Austin partnered with Pentagram and TKO Advertising to create its first-ever brand identity, unifying hundreds of departments under one shared voice. As the campaign's art director and designer, I shaped how the new identity would be expressed across print, digital, outdoor, and video—working alongside copywriters, animators, and creative directors to bring it to life. This art direction was later incorporated into brand guidelines implemented across 300+ departments.
