Deliverables
Art Direction, Campaign Design, Print & Digital Design, Photography Direction, Color System
Credits
Creative Direction: Raul Garza, Noe Perez
Copy: Matt Jukam, Raul Garza
Photography: Scott Van Osdol
Art Direction + Graphic Design: Kat Gibbs
Agency: TKO Advertising, Pentagram, Material+
Overview
The City of Austin partnered with Pentagram and TKO Advertising to create its first-ever brand identity, unifying hundreds of departments under one shared voice. As the campaign's art director and designer, I shaped how the new identity was introduced across print, digital, outdoor, and video—working alongside copywriters, animators, and creative directors to bring it to life. The art direction was later incorporated into brand guidelines implemented across 300+ departments.
